On September 23, 2016 NGO “Baltic HIV Association” launches new campaign #reizigadā (transl. once in a year) dedicated to HIV/AIDS issues.
The aim of the campaign is to inform society about the alarming HIV prevalence rates in Latvia emphasizing that HIV can affect all regardless of the age, gender or social status, to promote willingness to make HIV test once in a year, as well as to reduce the stigma of HIV patients as an elements of particular social group.
During the campaign number of activities has been planned including extensive work with media, informative materials, as well as lectures in companies and universities.